Ford used the webcam video recorder Nimbb in the Built Ford Tough Play of the Day contest.
By integrating Nimbb in a Facebook application, Ford hosted the contest Built Ford Tough Play of the Day. To participate in this contest, users recorded a video using their webcam answering the question: "How your Ford truck helps you tackle the toughest jobs" or "Why you wish you had a Ford truck."
The selected videos were based on the criteria: Creativity, Camera Presence and Audience Appeal (determined by the number of votes for the Video). The grand-prize winner receive a Ford cool bar, a Ford portable picnic table, an autographed Aaron Rodgers Gear and a two-year (24-month) lease on a 2014 Ford F-150 up to $20,000.
Ford is an American multinational automaker.
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