Mamma Mia!

Mamma Mia! used Nimbb for a contest to celebrate the 10th anniversary of Mamma Mia Sing-Along!


Mamma Mia! is a stage musical based on the songs of ABBA. It is presented by London, Toronto and Broadway productions and more than 50 million people around the world have watched this great spectacle.

By using the Nimbb API, the Mamma Mia production hosted a contest to celebrate the 10th anniversary of Mamma Mia Sing-Along! The web company in charge of this project was Situation Interactive, an entertainment marketing and interactive advertising agency.

The Nimbb API played an important role in this project by offering the best, fastest, and easiest integration of webcam video recording technology. Nimbb is a great turn-key all inclusive service in the cloud and by integrating Nimbb into Mamma Mia's project, it was easy for users to record their videos and participate in this great contest.

The contest attracted a lot of participants. Each candidate selected a song among "Mamma Mia", "Dancing Queen", and "Take a Chance on Me". Then, the candidate recorded a video singing the selected song and showing some performance using the webcam. The grand prize winner was chosen by the cast of Mamma Mia! and the selected candidate got two tickets to Broadway's 10th Anniversary performance, two passes to the After Party, roundtrip airfare for two, and two night stay in a hotel.

About

Mamma Mia! is a stage musical written by British playwright Catherine Johnson, based on the songs of ABBA, composed by Benny Andersson and Björn Ulvaeus. Mamma Mia! is presented by London, Toronto and Broadway productions and more than 50 million people around the world have watched the Mamma Mia spectacle. Situation Interactive is an entertainment marketing and interactive advertising agency serving an international entertainment client base of film, television, travel and live events through offices in New York City, Las Vegas and Los Angeles.

Read more case studies.

SIGN UP NOW 7-day free trial

Check out our Developer guide to get started with Nimbb.