ASICS

ASICS used Nimbb in the Support Your Marathoner's project to let users send best wishes to their favorite marathoners.


ASICS is a Japanese athletic equipment company that produces professional footwear and sports equipment designed for football, running, tennis, golf, and for many other sports. In 2010, ASICS launched Support Your Marathoner. A one-of-a-kind program that lets friends and families send personalized messages directly to athletes during the race, giving every runner a virtual cheering section.

ASICS, in conjunction with the web development company Vitro Agency, integrated Nimbb in the Support Your Marathoner campaign. With the application of the Nimbb API, everyone can easily participate by simply recording a video and sending best wishes to the marathoner they cheer for. Also, by connecting to Facebook and Twitter, everyone can share messages with their entire social network. Through Nimbb, Support Your Marathoner gives the opportunity to athletes to receive the motivation they need to finish the marathon.

About

ASICS is a Japanese athletic equipment company that produces professional footwear and sports equipment designed for types of sports. Vitro Agency is a "serial problem solver" that takes the role of thought leadership partner and chief creative architect, creating innovative business solutions that help some of the world's most admired brands dominate their industries.

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