Robbie Williams Production used the Nimbb webcam video recorder for fans to sing a duet with Robbie.
By integrating the Nimbb Player in a Facebook application, the production of Robbie Williams, in conjunction with Telenor, hosted the contest in Denmark "Sing a Duet with Robbie Williams."
"By utilizing the services provided by Nimbb we were able to succeed with a campaign – implemented and developed in less than three weeks" says Morten Steensgaard, Technical Director at Wunderman Copenhagen. "The available API was a perfect match for our needs. When approached, Nimbb was really helpful in extending the existing API to fit our needs – and we have throughout the process been satisfied in regards to the service provided by Nimbb."
To participate in this contest, fans visited the site Robbie.telenor.dk, then logging with a Facebook account, and finally record a video using the webcam. Fans recorded a video singing with Robbie and had a chance to win signed copies of the new Robbie Williams CD, concert tickets, signed photos and many other great prizes every week.
The grand prize was a stay in a European city for 2 persons, concert tickets for Robbie Williams, and a meet and greet. The grand prize was worth $20,000. In the competition's final day, the winner was selected by a jury composed of persons from Universal Music and Telenor to give the main prize: a meet and greet with Robbie Williams.
Robbie Williams is a English singer-songwriter.
Read more case studies.