Walmart used the Nimbb webcam video recording API to promote the collection "Dream Out Loud" by Selena Gomez.
Walmart from Chile made a promotion called "Selena Competition". The Promotion consisted of having all participants recording their video using their webcam wearing an article of clothing of the collection "Dream out Loud".
In order to participate in this contest, participants entered the site Selenaenlider and uploaded a video of 15 to 30 seconds in an entertaining and creative way, showing Selena Gomez clothing collection "Dream out Loud". The Nimbb API was easily integrated, making it accessible for young candidates to participate in this contest. They could record many videos to participate multiple times.
This competition was very successful and received thousands of videos. The grand prize winner received a T Shirt Autographed by Selena Gomez and a $20,000 Gift Card.
Dream Out Loud by Selena Gomez is Selena's lifestyle collection for anyone who wants to express their personality with great fashion and the latest trends.
Wal-Mart is the world's second largest public corporation that runs chains of large discount department stores and warehouse stores.
Read more case studies.